Amazon DSP Events Manager signals are now available in Amazon Marketing Cloud

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AMC now has access to off-Amazon signals from Amazon DSP Events Manager including Amazon Ad Tag (AAT), Conversions API (CAPI), and Mobile Measurement Partner (MMP) integrations. With this launch, signals from 10/20/2023 are available. As part of this launch, two new dimensions (conversion_event_source, and conversion_event_name), and three new metrics (off_amazon_product_sales, off_amazon_conversion_value, and combined_sales) have been added to several tables. See the full release note for more details. ( />

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