Amazon DSP Events Manager signals are now available in Amazon Marketing Cloud

Best Daily Deals
0
AMC now has access to off-Amazon signals from Amazon DSP Events Manager including Amazon Ad Tag (AAT), Conversions API (CAPI), and Mobile Measurement Partner (MMP) integrations. With this launch, signals from 10/20/2023 are available. As part of this launch, two new dimensions (conversion_event_source, and conversion_event_name), and three new metrics (off_amazon_product_sales, off_amazon_conversion_value, and combined_sales) have been added to several tables. See the full release note for more details. (
https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-dsp-events-manager-signals-are-now-available-in-amazon-marketing-cloud) />

http://dlvr.it/T11K4x

Post a Comment

0Comments

Post a Comment (0)