Advertisers in Japan, Saudi Arabia, Turkey, and United Arab Emirates now have the ability to work with publishers to create programmatic guaranteed deals, and use those deals on video line items. This capability enables advertisers to leverage premium, video …
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Show moreSubscribe and Save retail events are now available in the AMC
This includes publication of a new column, sns_subscription_id, within the conversions_all schema. http://dlvr.it/T45d0w
Amazon Prime Video supply sources available in AMC
Amazon Prime Video supply sources are eligible to produce events within the DSP traffic tables, as well as the joined traffic and conversion event feeds. http://dlvr.it/T45crm
Sponsored TV (ST) signals are now available in AMC
AMC customers now have access to Sponsored TV (ST) signals if the corresponding Sponsored Ads entities are mapped to their AMC instances. http://dlvr.it/T45cgm
In January, we announced the launch of the persona builder API in beta. This feature is now generally available for Amazon DSP users. http://dlvr.it/T3mx2d
Amazon DSP reports added to version 3 reporting
We are excited to launch Amazon DSP reports on the latest version (version 3) of the Amazon Ads API as Open Beta. This release provides agencies, brands, and service providers with Amazon DSP reporting in addition to the existing Sponsored Ads reports. The ne…
All snapshots endpoints are now deprecated, with a target shutoff date of October 15, 2024. Please migrate to the exports API as indicated on our Deprecations page. http://dlvr.it/T3fzwQ
Regions: All. In 2023, we deprecated Pixel functionality within Amazon DSP in a phased manner to provide enough time for advertisers to migrate over to our durable alternative, Amazon Advertising tag. As we approach Chrome third-party cookie deprecation in H2…