Showing posts from January, 2024
Amazon Ads is introducing a new, personalized experience for developers using the Amazon Ads API. With this release, developers can now log in to the advanced tools center to view key metrics and trends related to their Amazon Ads API integration. http://dl…
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We recently announced that Sponsored Products search term report data is available in bulksheets. Now, we've expanded to support Sponsored Brands search term reports. This report will be in a new tab and will include much of the same information you would…
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Regions: US, CA, MX, BR, UK, DE, FR, IN, ES, IT, AE, SA, NL, SE, TR, JP, AU. You can now better understand your audiences and create your own custom brand personas with persona builder. Using Amazon insights, you can discover and validate audience shopping an…
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Technology partners now have globalized registration and account APIs, available in open beta, to offer advertisers an integrated Amazon Ads onboarding experience from within other platforms. They can also get all accounts of a user with a single, global API …
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AMC now has access to off-Amazon signals from Amazon DSP Events Manager including Amazon Ad Tag (AAT), Conversions API (CAPI), and Mobile Measurement Partner (MMP) integrations. With this launch, signals from 10/20/2023 are available. As part of this launch, …
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Advertisers using Sponsored Display can now drive traffic to their Store pages. By launching this new capability, Amazon Ads enables advertisers to use their Sponsored Display images or video ads to redirect shoppers to their Store landing page. http://dlvr…
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This feature launch allows for all custom creative ads to be automatically translated, for free, with no extra input required from advertisers, making the ads available for secondary language shoppers to see and engage with. http://dlvr.it/T11JnQ
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Sponsored Brands has launched a new API that provides forecasts of impressions based on your campaign settings. Impressions forecasts are an estimate of the number of times your ad(s) will be displayed. These forecasts are available for campaigns with a singl…
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We are excited to announce that Sponsored Brands version 4 campaign management API now supports author advertisers. Advertisers, agencies, and tool providers can leverage these APIs to create and manage ad group-based campaigns for authors, which are similar …
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