Regions: US, CA, MX, UK, DE, ES, IT, FR, BE, PL, NL, SE, TR, AE, SA, AU, JP, IN, SG, BR. Sponsored Products budget recommendations and missed opportunities insights are now available in Amazon Marketing Stream. Until today, Sponsored Products budget recommend…
Continue ReadingAwareness: Sponsored Brands product collection ads requirement changes
Sponsored Brands is making changes to requirements for the product collection ad format. Beginning January 31, 2024, new Sponsored Brands campaigns using the product collection ad format created using the API or Amazon advertising console will require a custo…
Regions: All Sponsored Brands introducing a new creative Slideshow ads, that will appear at the top of search results page. Slideshow ads are an extension of the existing lifestyle creative, with a carousel of 2-5 lifestyle images that will auto-rotate. Shopp…
Support for ads in the exports API
We have added support for ads to the exports API. Previously, the exports API was only available for campaigns, ad groups, and targets. http://dlvr.it/T2lkJS
Advertisers can now launch vertical video campaigns with a Store as the landing page. Vertical video is available under “Drive page visit” goal, enabling advertisers to highlight a collection of one, two, or three advertised products. Under the “Grow brand im…
Amazon DSP Public API Update to Include New Creative-Line Item Statuses
Regions: US. We have launched three new fields available in the public API for “line item creative associations,” which provide the creative line item association status. These fields are “state”, "associationModerationStatus", and "association…
AMC instance-level APIs deprecation on August 1, 2024
All AMC instance-level APIs must migrate to AMC APIs on Amazon Ads API. AMC will stop providing engineering support for instance-level APIs from June 01, 2024. http://dlvr.it/T2fw0F
Advertisers and partners can now troubleshoot their Sponsored Products campaigns for any product eligibility, ad policy, or featured offer competitiveness issues by calling the campaign diagnostics API. This API allows partners to programmatically fetch an ag…
Billing APIs now support credit card and direct debit payment methods
We've expanded the Amazon Ads payment registration APIs to support credit card and direct debit. Third-party clients can now integrate with the Amazon Ads billing APIs to register credit card and direct debit payment methods, as well as view metadata rela…