With this launch, entertainment targeting will allow advertisers to reach audiences who are either actively engaged in those entertainment contexts or have shown interest in them. Advertisers can engage with specific genres or categories including movies/TV, …
Continue ReadingThe Amazon Ads version 3 reporting API now supports the gross and invalid traffic report. For Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, this report can be accessed programmatically. http://dlvr.it/SyxCxn
Continue ReadingSet budget rule increases at an hourly level to help make sure that your campaigns can serve ads at specific times of the day, regardless of previous budget spend in the day. http://dlvr.it/SyxCn6
Continue ReadingDevelopers can now read translations of advanced tools center content in Chinese and Japanese. The current translations reflect the status of advanced tools center documents as of July 2023. Visit the translations page ( https://advertising.amazon.com/API/doc…
Continue ReadingWe’re launching schedule bid rules for Sponsored Products campaigns, so advertisers can set up bid rules that increase bids at specific times of the day, days of the week, and date ranges. With the launch of schedule bid rules, advertisers can automate their …
Continue ReadingSponsored Display has improved the accuracy of the forecasting API by allowing optimization rules to be included as an input. http://dlvr.it/SyWQW9
Continue ReadingSponsored Display now includes themes in the response of the targeting recommendations API. http://dlvr.it/SyWQ50
Continue ReadingSponsored Brands reporting version 2 now support view and click attributed data for conversion metrics (that is, conversions, sales, units sold, new-to-brand, and detail-page-view metrics) for Sponsored Brands campaigns with a costType of VCPM. http://dlvr.…
Continue ReadingAdvertisers can now edit the name, ASIN list, and lookback period for product audiences that are not part of an active campaign. http://dlvr.it/SyJkkY
Continue ReadingAmazon DSP is launching goal-based bidding, which helps advertisers to specify a performance target for their campaigns and allow Amazon DSP to automatically optimize their bids in real-time in order to maximize delivery at their performance target. With this…
Continue ReadingThe Unified pre-moderation API now offers the capability to perform technical and creative component validations prior to submission for moderation along with policy validations. This enhancement provides users with detailed insights into which components req…
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