Sponsored Brands datasets are now available globally in Amazon Marketing Stream. We are excited to expand the Sponsored Brands datasets in Amazon Marketing Stream to all countries currently supported by the Amazon Ads API. These datasets are currently availab…
Continue ReadingRegions: US. Different brands prioritize different brand building outcomes (or goals) depending on their marketing strategy and their brand building journey. Deciding the right campaign controls (budget, targets, bids, ad creative formats) for those outcomes …
Continue ReadingAs of August 10th, all campaigns created using the version 3 Sponsored Brands POST /sb/campaigns endpoint are stored as multi-ad group (version 4) campaigns. http://dlvr.it/StWtzB
Continue ReadingAdvertisers can now apply bid adjustment for rest of search placements in their Sponsored Products campaigns. The new placement bid adjustment control for rest of search works same as the adjustments available for top of search (first page) and product page p…
Continue ReadingAmazon Ads has made it easier for advertisers to create policy-compliant Sponsored Brands video campaigns in marketplaces where they are unfamiliar with the local language. Now, if advertisers add a video to their Sponsored Brands video ad that does not match…
Continue ReadingWe have extended Sponsored Display capabilities to advertisers who don’t sell in the Amazon store. Previously, Sponsored Display was only available for brands that sell products on Amazon. With an easy-to-use interface and no minimum spend requirements, adver…
Continue Reading
