Showing posts from October, 2023
Sponsored ads advertisers can now choose to download invoices from the last 90 days for one country or for all countries in their global sponsored ads account. http://dlvr.it/Sy9Sc5
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Introducing Sponsored TV, a Streaming TV ad solution for brands of any size to connect with new customers in their living rooms— even if they have never advertised on TV before. Pre-packaged with retail aware, shoppable ad formats, Sponsored TV allows markete…
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Sponsored Products budget recommendations and missed opportunities insights are now available in Amazon Marketing Stream. This provides an unmodified view of budget recommendations and missed opportunities, which includes the additional clicks, impressions, a…
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The legacy bid optimization strategy and adjustment by shopper segment feature will be deprecated on March 31, 2024. If the parameters bidAdjustmentsByShopperSegment and bidOptimizationStrategy are included in the bidding object of the POST /sb/v4/campaigns r…
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French advertisers can now measure upper and mid-funnel Amazon Ads campaigns with Amazon Brand Lift, joining advertisers in the United States, United Kingdom, Canada, and Germany, where Amazon Brand Lift was already available. http://dlvr.it/SxCQ1W
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Advertisers in US can now create Posts via the Amazon Ads API. All sellers and vendors now have access to a Brand profile to create Posts. http://dlvr.it/Sx44Sx
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To help advertisers acheive specific goals for their Sponsored Brands campaigns, bids can be automatically adjusted up or down. http://dlvr.it/Sx34qf
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We have launched new APIs for basic billing operations, so advertisers can check which payment methods are eligible to register to their advertising account. They can then update the payment method their advertiser account is using. Lastly, we also added supp…
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