Sponsored Display has added forecast status to the API to better understand how targeting can affect delivery and scale. http://dlvr.it/Swl8T0
Continue ReadingWe’ve added a new section to the advanced tools center where we document common Amazon Ads models. The goal of these models is to simplify understanding of and reduce differences across ad products. Currently this documentation covers campaigns and ad groups,…
Continue ReadingAdvertisers can now apply bid adjustment for rest-of-search placements in their Sponsored Products campaigns. The new placement bid adjustment control for rest of search works same as the adjustments available for top-of-search (first page) and product-page p…
Continue ReadingSponsored Display is launching bid recommendations for video creatives. Advertisers can now customize creatives and receive bid recommendations when using any custom creative, including headline and logo, image, or video. Previously, bid recommendations were …
Continue ReadingAmazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets. http://dlvr.it/Sw3vY2
Continue ReadingFor the kpiName field in the Goal Configurations Discovery API and Orders API, we've added three new enum values and changed two to match the ADSP UI. We've also changed `TOTAL_RETURN_AD_SPEND` to `TOTAL_RETURN_ON_AD_SPEND` in the Goal Configurations …
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