Regions: All. In 2023, we deprecated Pixel functionality within Amazon DSP in a phased manner to provide enough time for advertisers to migrate over to our durable alternative, Amazon Advertising tag. As we approach Chrome third-party cookie deprecation in H2 2024, we plan to deprecate legacy Pixel APIs in Amazon DSP by August 1, 2024. We recommend all advertisers currently using Pixels to migrate to Amazon Ad Tag at the earliest.
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